MELINA TIEMI
Junya Watanabe - Paris Fashion Week
@Benjamin Kwan
Melina Tiemi is a Brazilian-Japanese Comms professional with family roots originated in Kagoshima and São Paulo.
Based in Berlin with 10+ years of global experience across fashion, advertising and music industries.
Proven track record delivering integrated marketing campaigns, Media & GTM strategies and revenue impact in close partnership with Creative, Production, Editorial and Commercial teams.
CORE COMPETENCIES:
Brand partnerships
Social Media & Cultural Strategy
360 Campaign development & management
Stakeholder management from creative, production to C-level
SoW, brief, timeline, budget and OKRs management
SELECTED PROJECTS
ADIDAS
BRAND COMMS & SEAMLESS RETAIL GLOBAL MANAGER
(2021 - 2025)
As part of the adidas global team, I´ve acted in two main departments: adidas Originals Statement developing Brand Comms Storytelling for fashion collabs such as Balenciaga, Wales Bonner, Palace Skateboards and Noah.
On the Sportswear Seamless Retai team, I´ve led Digital (.com & app) & Retail (DTC & WHS) Customer Journeys aligned with Membership strategy, Seamless Retail GTM toolkits and GTM bi-annual showrooms at the adidas HQ.
HIGHSNOBIETY
SENIOR ACCOUNT/PROJECT MANAGER
(2021)
Worked on the Client Services teams of Highsnobiety (Cartier and Moncler accounts) leading client comms and cross functional teams to ensure top-notch Editorial, Influencer, Ecomm, PR, SoMe and Paid Media deliverables on EU and Global levels.
AKQA, MONKS, JELLYFISH
SENIOR ACCOUNT/PROJECT MANAGER
(2021 - 2026)
Worked on the Client Services team of AKQA (Nike Jordan & Google), Monks (BMW) and Jellyfish (Oura Ring) leading client comms and cross functional teams to ensure top-notch Editorial, Influencer, Ecomm, PR, SoMe and Paid Media deliverables on EMEA and Global levels.
ADIDAS - WGSN - HIGHSNOBIETY - NIKE - ZALANDO - AKQA - MONKS - 90 ANTIOPE MAGAZINE
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ADIDAS - WGSN - HIGHSNOBIETY - NIKE - ZALANDO - AKQA - MONKS - 90 ANTIOPE MAGAZINE *
WGSN
FASHION & CULTURE CORRESPONDENT
(2014 - 2016)
Fashion & Culture Correpondent for WGSN and “WGSN Insider” Blog.
My features covered Berlin Fashion Week, São Paulo City Guide, KOL profiles, exhibitions and industry events.
CHAI BAND & 90ANTIOPE MAGAZINE
BRAND PARTNERSHIPS LEAD
(2021 & 2025)
For CHAI, a Japanese band represented by Sony Japan, I´ve developed an awareness strategy through brand collabs with Anna Sui and Stine Goya.
For 90antiope, a French indie magazine focused on Art and Fashion, I´ve developed a commercial partnership for the 2025 edition of “MATTER and SHAPE”, the annual Design Salon held in Paris.
RUBY PSEUDO
NIKE SPORTSWEAR LEAD RESEARCHER
(2014)
Lead researcher for the Nike Sportswear field research commissioned by the Nike London Office via Ruby Pseudo Consulting, in Brazil.
Besides producing and conducting the interviews, was responsible for resourcing and coordinating a local team of assistant, videographer and photographer.