brand comms
client services
cultural strategy
MELINA TIEMI
ABOUT ME
Junya Watanabe - Paris Fashion Week FW25
@Benjamin Kwan
Brazilian Japanese Comms Professional based in Berlin with 10+ years of global experience across fashion, advertising and media.
Proven track record delivering integrated marketing campaigns, GTM strategies and revenue impact in close partnership with Creative, Production, Editorial and Commercial teams across EMEA, NAM, LAM and APAC.
CORE COMPETENCIES:
Cultural Strategy & Creative Writing
Brand partnerships (awareness & commercial) and client facing set-ups
360 Campaign development & management
Ecomm + Retail Customer Journey development
Team leadership of cross functional teams (4 - 20 professionals) across different time zones
Stakeholder management from creative, production, legal, finance to senior leadership
SoW, brief, timeline, budget and OKRs management
SELECTED PROJECTS
ADIDAS
BRAND COMMS & SEAMLESS RETAIL GLOBAL MANAGER
(2021 - 2025)
As part of the global adidas team, I´ve acted in two main departments: adidas Originals Statement developing Fashion collabs such as Wales Bonner, Balenciaga, Palace Skateboards and Noah.
On the Sportswear Seamless Retai team, I´ve led Digital (.com & app) & Retail (DTC & WHS) customer journeys aligned with Membership strategy, Seamless Retail GTM toolkits and GTM bi-annual showrooms at the adidas HQ.
HIGHSNOBIETY & ZALANDO
CLIENT SERVICES - SR. ACCOUNT & PROJECT MANAGER
(2021 & 2024)
Acted on the Client Services team of Highsnobiety (Cartier and Moncler accounts) and Zalando (Z Studios) leading client comms alongside senior leadership and cross functional teams to ensure Editorial, Ecomm, PR, SoMe and Paid Media deliverables on EU and Global levels.
AKQA, MONKS, JELLYFISH
CLIENT SERVICES - SR. ACCOUNT & PROJECT MANAGER
(2022 - 2026)
Acted on the Client Services team of AKQA Amsterdam (Nike Jordan), Monks Berlin (BMW) and Jellyfish (Oura Ring) leading client comms alongside senior leadership and cross functional teams to ensure Editorial, Ecomm, PR, SoMe and Paid Media deliverables on EMEA and Global levels.
ADIDAS - WGSN - HIGHSNOBIETY - NIKE - ZALANDO - AKQA - MONKS - 90 ANTIOPE MAGAZINE
*
ADIDAS - WGSN - HIGHSNOBIETY - NIKE - ZALANDO - AKQA - MONKS - 90 ANTIOPE MAGAZINE *
WGSN
FASHION & CULTURE CORRESPONDENT
(2014 - 2016)
Fashion & Culture Correpondent for WGSN and the “WGSN Insider” Blog.
My features covered Berlin Fashion Week, São Paulo City Guide, Brazilian KOL profiles, exhibitions and industry events.
CHAI BAND & 90ANTIOPE MAGAZINE
BRAND PARTNERSHIPS LEAD
(2021 & 2025)
For CHAI, a Japanese band represented by Sony Japan, I´ve developed an awareness strategy through brand collabs with Anna Sui and Stine Goya.
For 90antiope, a French indie magazine focused on Art and Fashion, I´ve developed a commercial partnership at the 2025 edition of “MATTER and SHAPE”, the annual Design Salon held in Paris.
RUBY PSEUDO
NIKE SPORTSWEAR LEAD RESEARCHER
(2014)
Lead researcher for the Nike Sportswear (London Office) via Ruby Peseudo Consulting, in Brazil.
The research main cluster was Gen Z and interviews were held in two Brazilian key-cities: Rio de Janeiro and São Paulo.
Besides producing and conducting the interviews alongside the British team, I was responsible for resourcing: building and coordinating a local team of assistant, videographer and photographer.