brand comms
cultural consultancy
MELINA TIEMI
ABOUT ME
Junya Watanabe - Paris Fashion Week
@Benjamin Kwan
Melina Tiemi is a Brazilian-born communications professional of Japanese descent, with grandparents from Kagoshima.
Based between Paris and Berlin, with 10+ years of global experience across the fashion, advertising and music industries.
Proven track record delivering integrated marketing campaigns, GTM strategies and revenue impact in close partnership with Creative, Production, Editorial and Commercial teams.
CORE COMPETENCIES:
PR
Brand partnerships
Strategic Advisory for brands
Social Media & Cultural Strategy
360 Marketing Campaign development & management
Stakeholder management from creative, production, legal, finance to C-level
SoW, brief, timeline, budget and OKRs management
SELECTED PROJECTS
ADIDAS
BRAND COMMS & SEAMLESS RETAIL GLOBAL MANAGER
(2021 - 2025)
As part of the adidas global team, I´ve acted in two main departments: adidas Originals Statement developing Brand Comms Storytelling for fashion collabs such as Balenciaga, Wales Bonner, Palace Skateboards and Noah.
On the Sportswear Seamless Retai team, I´ve led Digital (.com & app) & Retail (DTC & WHS) Customer Journeys aligned with Membership strategy, Seamless Retail GTM toolkits and GTM bi-annual showrooms at the adidas HQ.
HIGHSNOBIETY
SENIOR ACCOUNT MANAGER
(2021)
Worked on the Client Services teams of Highsnobiety (Cartier and Moncler accounts) leading client comms and cross functional teams to ensure top-notch Editorial, Ecomm, PR, SoMe and Paid Media deliverables on EU and Global levels.
AKQA, MONKS, JELLYFISH
SENIOR ACCOUNT MANAGER
(2021 - 2026)
Worked on the Client Services team of AKQA (Nike Jordan & Google), Monks (BMW) and Jellyfish (Oura Ring) leading client comms and cross functional teams to ensure top-notch Editorial, Ecomm, PR, SoMe and Paid Media deliverables on EMEA and Global levels.
ADIDAS - WGSN - HIGHSNOBIETY - NIKE - ZALANDO - AKQA - MONKS - 90 ANTIOPE MAGAZINE
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ADIDAS - WGSN - HIGHSNOBIETY - NIKE - ZALANDO - AKQA - MONKS - 90 ANTIOPE MAGAZINE *
WGSN
FASHION & CULTURE CORRESPONDENT
(2014 - 2016)
Fashion & Culture Correpondent for WGSN and “WGSN Insider” Blog.
My features covered Berlin Fashion Week, São Paulo City Guide, Brazilian KOL profiles, exhibitions and industry events.
CHAI BAND & 90ANTIOPE MAGAZINE
BRAND PARTNERSHIPS LEAD
(2021 & 2025)
For CHAI, a Japanese band represented by Sony Japan, I´ve developed an awareness strategy through brand collabs with Anna Sui and Stine Goya.
For 90antiope, a French indie magazine focused on Art and Fashion, I´ve developed a commercial partnership for the 2025 edition of “MATTER and SHAPE”, the annual Design Salon held in Paris.
RUBY PSEUDO
NIKE SPORTSWEAR LEAD RESEARCHER
(2014)
Lead researcher for the Nike Sportswear field research commissioned by the Nike London Office via Ruby Pseudo Consulting, in Brazil.
Besides producing and conducting the interviews, was responsible for resourcing and coordinating a local team of assistant, videographer and photographer.